Does Your Law Firm’s Website Contain Duplicate Content?
Your law firm’s website is one of your most important tools for attracting clients. Duplicate content on your site can harm your online visibility and weaken your search rankings.
Duplicate content isn’t always intentional. It can happen accidentally when pages have overlapping text or when similar information appears in multiple places. Unfortunately, some SEO companies provide recycled content while claiming it is "optimised" for search engines. At Legal Content Solutions, we guarantee that all content we create is original, engaging, and tailored specifically for your firm.
What Is Duplicate Content on a Law Firm’s Website?
Duplicate content refers to text that appears in more than one place, either on your law firm’s website or on other websites. It can be exact copies of text or very similar wording.
For example, if your site has multiple pages explaining your services, but they all use nearly the same wording, that can be seen as duplicate content. Even if it isn’t copied from another site, it may still cause issues.
How Does Duplicate Content Happen by Accident?
Many law firms don’t realise they have duplicate content because it can occur for simple reasons, such as:
Repeating Information – If service pages, blog posts, or FAQs contain similar wording, search engines may see them as duplicates.
Website Errors – Some websites unintentionally generate multiple versions of the same page without the law firm realising it. This can happen if the site has both “www” and “non-www” versions or shows the same content under different web addresses.
Printer-Friendly Pages – Some firms have a separate printable version of a page, which search engines might mistakenly treat as a duplicate.
Content from External Sources – If your site has text copied from legal directories, news articles, or other sources, it may not be original enough.
Why Does Duplicate Content Matter?
Duplicate content can negatively impact your online legal marketing efforts in several ways:
Lower Search Rankings – Search engines may struggle to decide which version of a page to show in search results. If there are multiple similar pages, they may all rank lower.
Confusing for Visitors – If potential clients see similar content on multiple pages, they may find your website repetitive or unclear.
Reduced Credibility – Original content helps to build trust. If your law firm’s website content looks too similar to other sites, it may appear less authoritative.
Do Some "SEO Companies" Really Provide Duplicate Content?
Unfortunately, yes – and we’ve seen it happen often. Some SEO agencies reuse the same content for multiple clients, claiming it is “optimised” for search engines. This means law firms have paid a premium for SEO content, only to have their online visibility undermined.
At Legal Content Solutions, we never use recycled content. Every piece we create is carefully written for your firm, ensuring that it is original, informative, and engaging.
How Can You Check for Duplicate Content?
To keep your law firm’s website content unique, you can take simple steps, such as:
Reviewing Your Pages – Check if multiple pages contain similar wording. If so, consider rewriting them with fresh information.
Using Online Tools – Some free tools, like Siteliner, can scan your site to find duplicate text.
Checking External Content – If you have content from directories or external sources, make sure it has been rewritten in your firm’s unique voice.
Avoiding Generic Text – Phrases like “We are a trusted law firm that puts clients first” are overused. Try to explain what makes your firm different.
How Can Legal Content Solutions Help?
We specialise in legal content writing that is designed to improve legal SEO. We never use duplicate content. Our approach includes:
Writing Unique Content – We create fresh, original text for your law firm’s website to help it stand out.
Focusing on Quality – Every piece of content is researched, written, and reviewed to ensure accuracy and value for your readers.
Content Updates – If your site contains duplicate text, we can rewrite it to ensure it’s original, engaging, and more effective for search engines.
Tailored Content Strategy – We ensure your content works for your target audience while also improving your law firm’s SEO strategy.
Get Original, High-Quality Content for Your Law Firm
Keeping your law firm’s website free of duplicate content is essential for a strong online presence. Not sure if your site contains duplicate content? We can help. Contact Legal Content Solutions to ensure your content is original, engaging, and fully optimised for success on Google.
