SEO for Solicitors: How Often Should You Publish Website Content?

Publishing regular, high-quality content is one of the most effective ways to improve SEO for solicitors. It helps keep your website active, improves Google rankings, and builds trust with potential clients.

Google prefers websites that are frequently updated with useful, relevant information. If your law firm hasn’t posted anything in months or more, If your law firm hasn’t posted anything in months, you could be missing valuable opportunities to reach clients who are searching online.

How Often Should Law Firms Publish Fresh Content?

There’s no universal rule, but consistency is key. Most firms benefit from posting at least once a week. Others may publish every two weeks or monthly. What matters most is maintaining a regular schedule.

An active website tells Google that your firm is engaged, relevant, and ready to help. In contrast, websites that sit untouched for long periods may drop in Google rankings. If your goal is to improve the Google rankings of your law firm, you need to show search engines that your site is active.

Isn’t Posting New Content Just a Waste of Time?

No. Google prioritises websites that offer fresh, helpful content. When you publish a new article or update a page, your site gets crawled more frequently. That’s good news for your visibility.

Regular updates also allow you to target relevant search terms through effective SEO content writing. With each post, you increase your chances of ranking for keywords your future clients are already typing into Google.

What Are the Risks of Not Publishing Content Consistently?

Inconsistent publishing can hurt your rankings. If your site remains unchanged for months, Google may see it as inactive. This can lead to reduced visibility, fewer visitors, and ultimately, fewer client enquiries.

For law firm websites, an outdated blog can also raise questions about whether your firm is still operating or up to date with current legal issues. It weakens the user experience and sends the wrong signal to both search engines and real people.

How a Content Calendar Can Help

A content calendar helps you plan ahead and stick to a consistent publishing schedule. It also allows you to cover a wider range of topics and avoid repeating yourself.

Whether you handle legal content writing in-house or outsource it, a clear calendar keeps things on track. You can plan blogs, FAQs, news updates and service page improvements in advance, saving time and reducing stress.

A content calendar helps you stay committed to your legal content marketing strategy over the long term, which is ultimately what wins top rankings on Google. 

What Type of Content Helps With SEO for Solicitors?

Google aims to show users the most helpful and relevant results. For law firms, this means publishing content that answers real legal questions, explains key processes, and helps people understand their options.

This kind of content supports your legal content marketing efforts by attracting more visitors to your site and building trust with potential clients. To get the best results, you need to focus not just on what you publish, but also where question-based content appears on your website.

Where To Use Question-Based Content

1. Blog posts
Use common legal questions as blog titles. Each post should provide a clear, accurate answer and include internal links to your services. For example:

• How long do personal injury claims take to settle?

• What should I know before signing a settlement agreement?
  
  

Publishing content like this on a regular schedule improves your legal content writing strategy and shows that your website is active and helpful.

2. FAQ sections on service pages
Add frequently asked questions to the bottom of your main service pages. This improves the value of your law firm’s website and helps it rank for more specific searches. For example:

• On your family law page: What are the grounds for divorce in England and Wales?

• On your commercial property page: What are my rights as a commercial tenant?

3. Resource centres or legal guides
Create a dedicated section of your website that groups useful legal questions by topic. This gives potential clients quick access to reliable information and supports your content marketing for legal firms by improving structure, clarity and internal linking.

Publishing useful, well-placed content improves your visibility in search results and shows that your firm is committed to helping people make informed decisions.

Is Quality More Important Than Quantity?

Absolutely. You don’t need to post daily, but every piece of content must offer value. Thin, repetitive, or poorly written posts can actually harm your rankings.

High-quality legal content writing is clear, informative and tailored to your audience. It avoids jargon, answers real questions and helps clients take the next step. Google rewards content that is well-written, original and user-focused.

The most effective legal SEO strategies always put quality first.

Set up your content schedule with Legal Content Solutions

If you want to improve your law firm’s rankings and attract more of the right clients, consistent, high-quality content is key. At Legal Content Solutions, we help law firms stay visible with strategic content that speaks directly to your audience and supports your SEO goals.

We can plan your content calendar, write targeted blog posts, refresh your service pages and keep your site active with content that builds trust and drives results. Whether you're just getting started or need support managing regular updates, we’ll make sure every piece of content moves you closer to the top of Google.